Brand Guidelines
The official resource for brand assets, color palettes, typography, and design standards.
Logo
The Balance For Life logo is the cornerstone of our brand identity. Use it consistently across all touchpoints.
Download
Get the primary logo in PNG format.
Clear Space
Maintain minimum clear space around the logo for visibility.
Usage Guidelines
Use with proper clear space
Use on solid backgrounds
Maintain aspect ratio
Stretch or distort
Add effects or shadows
Use on busy backgrounds
App Screenshots
High-resolution app screenshots for marketing materials, presentations, and promotional content.
Usage Guidelines
✓Do's
- • Use in marketing presentations and pitch decks
- • Include in press releases and media kits
- • Display on website and app store listings
- • Share on social media with proper attribution
✗Don'ts
- • Don't alter or edit the screenshots
- • Don't crop out the app interface elements
- • Don't use low-resolution versions
- • Don't misrepresent app functionality
Colors
Our mint color palette conveys wellness, growth, and trust. Click any color to copy.
Primary — Mint
Neutrals — Gray
Semantic
Typography
We use system fonts for fast loading and native feel across all platforms.
Font Stack
Type Scale
Spacing
Consistent spacing based on a 4px grid creates visual harmony.
Base Scale
Section Spacing
Icons
We use Heroicons for consistent, high-quality interface icons.
Installation
Browse all →Common Icons
Sizes
Cards
Consistent card designs with smooth hover interactions.
Wellness Support
Comprehensive behavioral health support tailored to your needs.
Easy Access
Connect with professionals anytime, anywhere you need support.
Secure & Private
Your information is protected with enterprise-grade security.
Card Properties
Voice & Tone
Our voice is accessible, supportive, and empowering.
Accessible. Affordable. Effective.
Do
- Use "you" and "your"
- Keep sentences short
- Lead with benefits
- Use active voice
Don't
- Use clinical jargon
- Make outcome promises
- Use fear messaging
- Overcomplicate
Headlines
CTAs
Motion
Subtle, purposeful motion creates a polished experience.